In the context of the rapid development of mobile Internet, the traditional publishing industry has become a sunset industry, one after another seeking transformation and exploring business diversification. At present, Changjiang media, which still focuses on publishing books, is also ready to seek business transformation.
Changjiang media recently announced that it plans to spend 46.2 million yuan to acquire Hubei Xinhua Asset Management Co., Ltd. and get involved in asset management, investment management, property leasing and services and real estate development. According to the announcement, Hubei Xinhua Bookstore (Group) Co., Ltd. (hereinafter referred to as "provincial store group"), a wholly-owned subsidiary of the company, acquired the assets of Hubei Xinhua Asset Management Co., Ltd. at a purchase price of no more than RMB 46.2 million. After the acquisition, Hubei Xinhua asset management Co., Ltd. was a wholly-owned subsidiary of the controlling shareholder of the company.
After the completion of this acquisition, the above assets will directly serve the production and operation of the provincial store group, expand the business layout of its subsidiaries, and improve the operating capacity and profitability of the provincial store group.
In fact, the business development of Changjiang media is not an isolated case. Since this year, the operating performance of the traditional publishing industry has been declining. The net profit of Tianzhou culture (300148. SZ), whose main business is teaching auxiliary publishing, has declined continuously in the past two years. In the second half of this year, Tianzhou culture set foot in the mobile game business. In addition, Phoenix media has been involved in mobile games and real estate industry, Zhejiang newspaper media and Borui communication have acquired game companies, Times Publishing has been involved in digital publishing, transformation to new media, etc.
From the perspective of the transformation path of the traditional publishing industry this year, digital publishing and mobile games are the fields most favored by the traditional industries. Many traditional publishing listed companies are in the two fields of capital operation. Phoenix digital media, a subsidiary of Phoenix media, increased its capital. It subscribed for the new registered capital of Shanghai Muhe network with 310 million yuan, so as to hold 64% equity of Muhe network and expand its business to the game field. Zhejiang newspaper media has successively acquired winger Haofang, held national game competition, participated in Huaao star sky, and expanded its business in multiple directions.
