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The Press And Publishing Industry Takes Digital Transformation And Upgrading As A Breakthrough

Oct 06, 2021

The State Administration of press, publication, radio, film and television held an on-site meeting of national digital publishing transformation demonstration units in Chongqing. The heads of digital publishing business of press and publication administrative departments of all provinces (autonomous regions and cities), representatives of the first batch of transformation demonstration units, and representatives of some publishing units recommended by all localities exchanged and discussed on accelerating the transformation and upgrading of traditional publishing industry. Sun Shoushan, deputy director of the State Administration of press, publication, radio, film and television, delivered a keynote speech entitled "innovation driven demonstration leading to comprehensively promote the digital transformation and upgrading of the press and publication industry". Tan Jialing, vice mayor of Chongqing, delivered a speech.

Sun Shoushan said that the digital transformation and upgrading of the press and publication industry is one of the core tasks of the digital publishing work of the General Administration of press and publication and the focus of the work established by the former General Administration of press and publication for many years. The implementation of transformation and upgrading is a concrete embodiment of the press and publication industry's implementation of the major strategic decisions and deployment of the central government, an important measure to consolidate the position of the press and publication industry as the main position of the main force of the cultural front, and an inevitable choice to seize the commanding heights of future development and participate in international competition. Through the continuous promotion in recent years, the digital transformation of the press and publishing industry has made new breakthroughs in ideological understanding, infrastructure construction, technology R & D and application, digital publishing product development, business model and industrial cooperation.

Sun Shoushan pointed out that practitioners of press and publication should be soberly aware of the important historical tasks entrusted by the times, keenly grasp the rare opportunities given by reform and development, take digital transformation and upgrading as a breakthrough, fully release the productivity of the press and publication industry through reform and innovation, further stimulate vitality and creativity, and promote the transformation and upgrading of the press and publication industry, Fully implement the spirit of the Third Plenary Session of the 18th CPC Central Committee. He urged all press and publication enterprises, especially the first batch of demonstration units, to take positive action, have the courage to explore and innovate, give full play to the leading role of demonstration, be a good pioneer and commando, and focus on five aspects: strengthening faith, enhancing sense of responsibility and mission; Find the right position and make top-level design planning; Have the courage to innovate and create a favorable internal environment; Reconstruct the role and change from content production to information service; The project leads and drives enterprises to realize transformation and upgrading.

It is understood that the work of "digital publishing transformation demonstration of traditional publishing units" took a year and a half from organization planning, evaluation system research, index setting, industry application, expert review, media publicity to industry announcement. Finally, 70 publishing units were selected to enter the ranks of "the first batch of digital publishing transformation demonstration units", including five publishing groups and 20 publishing houses, There are five newspaper groups, 20 newspaper offices and 20 periodical offices, accounting for 16.3% of the total number of reporting units and 0.56% of the total number of book, newspaper and periodical publishing units in China.

During the meeting, sun Shoushan attended the on-site observation meeting held in Chongqing daily newspaper group. Representatives of people's daily, China children's press and publication, Chongqing daily, Zhejiang University Press and China National Geographic magazine made key speeches on the strategic planning, product design and thinking layout of digital publishing transformation, and the first batch of 70 demonstration units exchanged transformation experience. Zhang Yijun, director of the Digital Publishing Department of the State Administration of press, publication, radio, film and television, and Guo Xiang, deputy director of Chongqing cultural commission, attended the meeting.